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Serves: USA
Enrollment: Semesters
Financial Aid: Yes
Scholarships: Yes
Contact Info:
State: New Jersey
City: Paramus
Street: 400 Paramus Road
ZIP: 07652
Phone: 201-447-7100
Associate of Science in Marketing

The Associate in Science Degree in Professional Studies with an Option in Business Administration-Marketing is a two-year curriculum that prepares students for transfer into bachelor's degree programs. This program focuses on the essential ingredients necessary to identify and satisfy consumer needs. Throughout the program, students will become familiar with the specialized skills of selling, advertising, retailing and market research. Moreover, students will gain an understanding of current marketing theory and practices with special attention to the "Four P's" of the marketing mix: Product, Place, Promotion and Price. Course work includes introduction to business, financial accounting, managerial accounting, and marketing principles.

The future career opportunities for students enrolled in this program include one of the following fields: Sales Management, Retail Management, Sale Representatives, Product Planning, Marketing Research, Distribution, Advertising, Public Relations, Sales Promotion, Packaging, Customer Relations, Direct Marketing, and others.